The Korea Professional Football Federation (President Kwon Oh-gap, hereinafter referred to as the ‘Federation’) held the 2023 1st ‘K League Academy’ PR course at the Stanford Hotel Seoul for two days on the 28th and 29th.
About 60 public relations staff members from the federation and K-League club attended this PR course, which lasted for 2 days and 1 night.
On the first day, the 28th, reporter Park Chan-joon of Sports Chosun served as a lecturer, giving a lecture on the ‘changed K-League publicity environment and how to utilize media’, and had a Q&A session.
The second lecture was followed by TikTok manager Yoon Cheol as a lecturer and guided on ‘effective short-form content production’. TikTok has been carrying out various joint marketing by extending its marketing license partnership with the federation this year. 스포츠토토
After the lecture by Manager Yoon Cheol, Jeonbuk Hyundai Promotion and Marketing Team Manager Choi Yong-won introduced the Jeonbuk club’s TikTok account management and examples of how to use it. Jeonbuk currently has the largest number of TikTok followers (approximately 480,000) among domestic professional sports clubs.
The next day, on the 29th, SK Telecom CS T1 Public Relations and Marketing Team Manager Joo-Ri An introduced the ‘PR strategy of T1, a prestigious e-sports club’. ‘, explained how to use additional data in the K-League.
The federation launched the ‘K-League Academy’, which provides customized training programs for K-League members, including this marketing PR course.
The federation plans to continue to enhance the capabilities of K-League team working-level staff through lectures and case sharing related to club administration.